NARAL Pro-Choice America

NARAL Pro-Choice America protects reproductive freedom by fighting for access to abortion care and birth control, paid parental leave, and protections from pregnancy discrimination.

The Challenge

NARAL engaged the Stott Group to help solidify its major donor revenue stream and leverage its 50th anniversary with the creation of a fundraising campaign.

Strategy + Results

  • Conducted a feasibility assessment to gauge stakeholders’ appetites for a campaign that leveraged its deep legacy, while expanding its reach to new funders;
  • Developed and implemented the campaign plan, including designing the campaign timeline and creating messaging and collateral materials;
  • Spearheaded the creation of the board-led campaign leadership committee; and
  • Utilized the campaign as a springboard to increase revenue growth through major gifts and institutional support.

Our partnership evolved to include funder research and lead generation, gift forecasting and revenue budgeting, interim staffing support, organizational design planning, senior development staff recruitment, and materials development.

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