World Wildlife Fund

World Wildlife Fund (WWF), the world’s leading conservation organization, is working to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

The Opportunity

Over the course of its 60+ years, WWF has established deep and committed relationships with generous donors nationwide. To further enhance its engagement with these donors, WWF engaged the Stott Group to develop a strategic roadmap for building a comprehensive Major Donor Stewardship and Recognition Program.

Strategy + Results

  • Conducted an Operations + Capacity Assessment to ensure our approach was grounded in WWF’s assets and opportunities;
  • Conducted extensive Market Research, including a landscape analysis of peer organizations, interviews with WWF donors and staff members, surveys, and focus groups, and synthesized core findings to inform a data-driven program;
  • Developed a creative program highly customized around WWF’s strengths, culture, and unique offerings to share impact, celebrate WWF’s supporters, deepen donor relationships, and strengthen internal operations; and
  • Provided an actionable implementation strategy to bring the program to life.


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